Description
Take ’em With You 2 is a multi-artist sampler cassette featuring one track each by ten pop-rock artists currently signed to, or distributed by, Word Records, released on Word in 1985, in co-operation with Sony.
The Take ’em With You Sampler Series features 6 different albums released between 1985 and 1987; #1, #2, #3, #4, #5, and #6 (released on CD).
From a marketing standpoint, Word has continued to be an innovator. Probably the most visible success story has been the “Take ‘Em With You” campaigns headed by Loren Balman. Each of the first three “Take ‘Em With You” first-day orders has been in excess of a million dollars – and that’s 100% cassettes. Word research shows that the four-square-foot displays are currently the most profitable four feet in Christian bookstores. One Word source says that the “Take ‘Em With You” campaign is proving to be more profitable than either the long-standing Album of the Month or coupon programs. And that’s despite an initial reluctance on the part of many bookstores and several top marketing people at Word. [Excerpt from the article “Word Records: Breaking down barriers still top priority in campaign to capture new musical trends,” by Bob Darden, featured in the October 11, 1986 issue of Billboard Magazine.]
Cassette tracklist:
Side One
A1. Leslie Phillips – “When the World is New” (from Black and White in a Grey World)
A2. Russ Taff – “God Only Knows” (from Medals)
A3. Steve Archer and Marilyn McCoo – “Safe” (duet) (from Action)
A4. Teri DeSario – “Voices in the Wind” (from Voices in the Wind)
A5. Wayne Watson – “Somewhere in the World” (from Giants in the Land)
Side Two
B1. Dallas Holm – “Just Don’t Feel Like Dancin'” (from Change The World)
B2. Joe English Band – “The Master” (from What You Need)
B3. Leon Patillo – “Love Goes ‘Round the World” (from Love Around the World)
B4. Kenny Marks – “Attitude” (from Attitude)
B5. Amy Grant – “The Prodigal” (from Unguarded)
A full-page advertisement for Sony Walkman – featuring Word signed artist Amy Grant’s Unguarded – was featured in the July 1985 issue of CCM Magazine.
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