Description
Take ’em With You is a multi-artist sampler cassette featuring one track each by twelve of the leading pop-rock artists currently signed to, or distributed by, Word Records, released on Word in 1985, in co-operation with Sony.
The Take ’em With You Sampler Series features 6 different albums released between 1985 and 1987; #1, #2, #3, #4, #5, and #6 (released on CD).
From a marketing standpoint, Word has continued to be an innovator. Probably the most visible success story has been the “Take ‘Em With You” campaigns headed by Loren Balman. Each of the first three “Take ‘Em With You” first-day orders has been in excess of a million dollars – and that’s 100% cassettes. Word research shows that the four-square-foot displays are currently the most profitable four feet in Christian bookstores. One Word source says that the “Take ‘Em With You” campaign is proving to be more profitable than either the long-standing Album of the Month or coupon programs. And that’s despite an initial reluctance on the part of many bookstores and several top marketing people at Word. [Excerpt from the article “Word Records: Breaking down barriers still top priority in campaign to capture new musical trends,” by Bob Darden, featured in the October 11, 1986 issue of Billboard Magazine.]
Cassette tracklist:
Side One
A1. Billy Crockett – “Love Waiting” (from Carrier)
A2. Russ Taff – “How Much It Hurts” (from Medals)
A3. David Meece – “The Unknown Soldier” (from 7)
A4. Leslie Phillips – “Give ’em All You Got” (from Dancing with Danger)
A5. Glen Alle Green – “The Dance” (from A Living Fire)
A6. Petra – “It Is Finished” (from Beat the System)
Side Two
B1. Benny Hester – “Secret Thoughts” (from Benny from Here)
B2. Amy Grant – “Wise Up” (from Unguarded)
B3. Farrell & Farrell – “People in a Box” (from Jump to Conclusions)
B4. White Heart – “Hotline” (from Hotline)
B5. Philip Bailey – “I Want to Know You” (from The Wonders of His Love)
B6. Mylon LeFevre – “He Is Strong” (from Sheep in Wolves Clothing)
A full-page advertisement for Sony Walkman – featuring Word signed artist Russ Taff’s Medals – was featured in the June and July 1985 issues of CCM Magazine.
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