Description
Take ’em With You 3 is a multi-artist sampler cassette featuring one track each by twelve of the leading pop-rock artists currently signed to, or distributed by, Word Records, released on Word in 1986, in co-operation with Sony.
The Take ’em With You Sampler Series features 6 different albums released between 1985 and 1987; #1, #2, #3, #4, #5, and #6 (released on CD).
From a marketing standpoint, Word has continued to be an innovator. Probably the most visible success story has been the “Take ‘Em With You” campaigns headed by Loren Balman. Each of the first three “Take ‘Em With You” first-day orders has been in excess of a million dollars – and that’s 100% cassettes. Word research shows that the four-square-foot displays are currently the most profitable four feet in Christian bookstores. One Word source says that the “Take ‘Em With You” campaign is proving to be more profitable than either the long-standing Album of the Month or coupon programs. And that’s despite an initial reluctance on the part of many bookstores and several top marketing people at Word. [Excerpt from the article “Word Records: Breaking down barriers still top priority in campaign to capture new musical trends,” by Bob Darden, featured in the October 11, 1986 issue of Billboard Magazine.]
Cassette tracklist:
Side One – My Side
A1. Leslie Phillips – “The More I Know You” (from Black and White in a Grey World)
A2. Michael W. Smith – “Lamu” (from The Big Picture)
A3. Tonio K. – “Impressed” (from Romeo Unchained)
A4. Matthew Ward – “Red and Yellow, Black and White” (from Armed & Dangerous)
A5. Greg X. Volz – “The River Is Risin'” (from The River Is Rising)
A6. Bash -N- the Code – “Promises” (from Bash -N- the Code)
Side Two – Your Side
B1. David Meece – “Come That Day” (from Chronology)
B2. Sheila Walsh – “Big Boy Now” (from Shadowlands)
B3. Chris Eaton – “Overnight Sensation” (from Vision)
B4. Roby Duke – “Talk To Me” (from Blue Eyed Soul)
B5. First Call – “The Future” (from Undivided)
B6. Sandi Patti – “Face to Faith” (from Morning Like This)
Note: The track listed as “Overnight Sensation” on the cassette is Chris Eaton’s song “Talk To Me” featured on his 1986 solo debut album.
A full-page advertisement for Sony Walkman – featuring Word signed artist Kenny Mark’s Attitude – was featured in the February 1986 issue of CCM Magazine.
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